9 Logo Design Trends for 2018

06.02.2018, by Nosok, category Graphic Design, Inspiration, Logo Design, Trends

Logo design trends reflect the individual faces of small businesses, huge corporations, and everything in between, but they also stand in for larger social mores.

Here is a summary of the top 9 logo trends of 2018:

1. Responsive, contextual logos
2. Architectural inspiration
3. Energetic, fun, and funky styles
4. Pushing metaphors to the extreme
5. Experimental techniques in typography
6. Grid-based logos
7. Layering and masking of patterns and color
8. Simple typography paired with monograms
9. Fundamental geometric shapes

1. Responsive, contextual logos

via Studio Mast   via Studio Mast   via Fabio Ongarato Design   via Fabio Ongarato Design   via Fabio Ongarato Design   via Fabio Ongarato Design   via Fabio Ongarato Design   via Snøhetta   Logo design by ludibes  

2. Architectural inspiration

via Savvy   via Savvy   via Föda   via Föda   via Savvy   Logo design by yukii for Barnegat Oyster Co   via Ramin Nasibov   via Ramin Nasibov  

3. Energetic, fun, and funky styles

via A Friend Of Mine   via Bedow   via Perky Bros   via Bedow   Valigator logo by dan.stiop   Cosmic Tea logo by giyan  

4. Pushing metaphors to the extreme

Run Mfg logo using a lace metaphor, via Perky Bros   Run Mfg logo using a lace metaphor, via Perky Bros   A tree branch network logo by Dusan Klepic DK™   Body shapes by Arthean   Logo inspired by chemical molecules, via InHouse   Dots as topography metaphor via A Friend Of Mine  

5. Experimental techniques in typography

Logo with boundary lines, via Fabio Ongarato Design   Logo with boundary lines, via Fabio Ongarato Design   Logotype with a symmetrical rotating element via Design by Tokyo   Logo with echo effect, by HeART   Logo using 3D experimental technique by Slav-che   Logo with extreme negative space via Bond  

6. Grid-based logos

via Bēhance   via Fabio Ongarato Design   Colored grid-based logo by ludibes for Riskby   via InHouse   via Michael LeymanBēhance   via A Friend of Mine  

7. Layering and masking of patterns and color

via Bedow   via Bedow   via Bedow   via Bēhance   via Snøhetta   via Dom Layton   Logo by Cross the Lime   via Tiffany Chan   Logo by ~pinna~ pour Valk  

8. Simple typography paired with monograms

Logo with simple and classic typography by Tee™ pour Jamestown Coffee Roasters   via Savvy   via Bunch   via Perky Bros  

9. Fundamental geometric shapes

via Bond   Logo by ludibes   Logo by zotov.Agency™ for FEEMO   via Kurppa Hosk   Logo by Angstrom Alliance   via Bunch   via Bunch  

The logo design trends of 2018 promise both exciting elaborations on complex creative themes and back to basics concepts.

Clean, crisp geometric patterns and grids along with experimental typography and layering of patterns and color will make logo design an exciting space to watch.