Monte Cristallo – Branding by Gustavo Freitas
Monte Cristallo is the name given to a mountain group in Cortina d`Ampezzo in northern Italy, and reflects the values of this brand, that develops and sells sophisticated feminine accessories worldwide.
All visual identity was inspired by the atmosphere and colors of the mountains, that translate charm and elegance in their tones.
In the logo design, the idea was to synthesize the emotional appeal of its products to its literal meaning by a continuous line, that gently form a small diamond inside the heart.
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