Logo Inspiration #3
Check out the awesome logos below for all the logo design inspiration you’ll need to create your next great logo.
1. Vida Vida
Vida Mexican Kitchen y Cantina came to Brand Architecture for a facelift and personality upgrade. Gone are the vanilla serif letterforms and arbitrary color considerations. The first order of business was a name modification. Inspired by the art commonly found on the streets of Mexico and the famed Lucha libre (Mexican Wrestling) scene, the new identity sports a subtle distressing to relay a fun and easy going mindset. “Righteous Mexican” now flanks the identity to further reinforce the anything-goes atmosphere. “Vida Vida!” is something visitors can now hear yelled in celebration. Vida Vida is located in downtown Charlotte, NC.
2. Daughters of the Queen City
Design a museum exhibit that would complement and live along with the “Diana: A Celebration, an exhibition chronicling the life and work of Diana, Princess of Whales” at the Cincinnati Museum Center. Cincinnati is known as “The Queen City.” Inspired by the idea that by virtue of birthright, women of “The Queen City” of Cincinnati are princesses, they came up with their concept: Daughters of the Queen City. The coat of arms “shield” eluded to royalty, strength and tradition. The incorporation of a handwritten/graffiti-inspired logotype juxtaposed a modern irreverent edge. When used in combination together the two elements created a look that was rooted in Diana’s inspiring character but representative of every “Daughter of the Queen City.”
3. ViverCidade
ViverCidade (Living Cities) is a collective transformation movement for a better living in the cities. A dialogue-based online platform to enhance micro-revolutioners who are currently designing solutions for the urban spaces, in all Brazilian cities, by effectively sharing cases of implementation and best-practices to everyone who’s looking forward to start transforming their surroundings. The design challenge was to create a strong yet generative identity that could fit and embrace the diversity of themes, such as urban mobility, street art, street food, citizenship, education and sports among others.
4. Merzatta
Merzatta is a husband and wife jewelry design team. What makes their work so amazing is that they don’t take the literal approach. Their work is inspired by elements in nature, but ones that aren’t immediately seen; finding joy in hidden treasures. The logo—a sweet pair of squirrels facing each other—speaks to both the connection to nature, and to the couple themselves and the warmth and love they put into every piece. The negative space between them forms the shape of an acorn, a nod to the little discoveries that only come to light when they come together.
5. Lela Buttery
Lela Buttery not only has a unique last name, but she has a unique set of skills to match it: biologist, food educator and organic food sourcer. Her new company needed an identity that played off the Buttery name in a clean, contemporary, bold way while staying away from “butter clichés”. The simple geometric mark acts as a badge of quality and easily applies itself to patterns and icons for future packaging and websites. A set of MOO business cards in buttery colors reinforces Lela’s fun outlook on food and life.
6. Dapper Jack
Dapper Jack is a new hole-in-the-wall café run by bowtie-toting coffee enthusiast Kane Moroney. Kane had a vision for a neighborhood coffee shop serving single origin but without the barista attitude. A hand illustrated word-mark was crafted for Dapper Jack as well as a monogram and stamp for the brand kit. The typography was crafted to be bold and friendly with modest contrast, rounded corners and aged textures for something that touched on Kane’s old fashioned service values, felt just a little bit fancy but a far cry from arrogant.
7. Brand Architecture
In creating a new identity for themselves there at Brand Architecture, they wanted to create a simple yet strong identifiable mark. They ended up with a geometric grid shape that also reads as a ‘B’ and an ‘A.’ The mark is refined with a unpretentious sophistication to it that also hints to their industry in a subtle way. The overall outcome is a mark that is clean and modern but still has a timeless aesthetic—which is exactly the solution aim for in the projects they undertake.
8. Berendo
The artistic concept focused on the outline of the letter ‘B,’ containing lines that represent roots and also evokes the leaves of a coffee plant. The creation of the logo was based on calligraphic drawings, where, the ‘B’ outline is the foundation of Berendo’s new visual identity.
In order to highlight the individual characteristics of each coffee product, they used different colors and created different logo interiors. This differentiation is a key element of Berendo’s revamped identity, as it reflects the unique nature of each coffee.
9. Agricola
Mucca was asked to develop the brand for a farm-to-table restaurant in Princeton, New Jersey. Latin for “farmer,” the name “Agricola” embodies the restaurateur’s commitment to local growers and seasonal produce. Mucca designed four logos, each with a different farm animal sitting on top of the letter ‘A,’ reminiscent of a traditional weather vane. The logos and accompanying botanical illustrations created a flexible system that could change to reflect the seasons.
10. 1TARGET
1TARGET, a digital production agency where Design is the heart of their Development. Objective: Create a modern logo that would give a high-end feel, with a clever look and elegancy all at the same time. Something with simple lines, but pleasant to look. A logo that could be used in many different formats, and with characteristics that can be used for branding in a playful way.
11. Oxlot 9
This Brand Identity is for Oxlot 9, an upscale, Southern, seafood restaurant in Covington, Louisiana. The restaurant is located in a unique area of town called the “oxlots,” which are set on a diamond pattern. The Oxlot 9 logo is a fish and a nine. The scales of the fish mimic the diamond shaped city blocks of the oxlots. The hand-drawn “etching” style speaks to the classic nature of the restaurant and to the history of the area. This logo is inspired by the beauty of the gulf coast, and the history of Covington, LA.
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