Pavel Nosok | Graphic Design, Web Development, WordPress

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How Do Colors Affect Purchases (Infographic)

12.04.2015, by Nosok, category Infographics, Inspiration, Web Design

Web analytics firm Kissmetrics created this infographic to describe how color psychology influences purchasing. Visual cues help drive buying behavior, and color is the most persuasive element: 85% of shoppers say color is a primary reason why they buy a particular product.


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There are a few generalized understandings of what specific colors often mean to a large cross-section of people, with each