It is extremely important for companies to identify and explain all aspects of their brands through corporate guidelines. It gives information on how to represent the brand everywhere and can be given to anyone doing work on behalf of the brand. Corporate identity guidelines serve as the main foundation for creating consistency in the brand.

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Colors Bring Emotion (Infographic)

There are a few generalized understandings of what specific colors often mean to a large cross-section of people, with each

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